Site Identity Checklist

A strategic audit for brand consistency and E-E-A-T signals.

Logo Transparency

Favicon and OG images should have consistent, high-quality transparent versions.

Color Palette Consistency

Brand colors are reflected in meta tags (theme-color) and CSS variables.

Social Media Handles

Usernames are consistent across X, LinkedIn, and Instagram for easier discovery.

Author Byline & Bio

Blog posts include author names and bios to verify expertise (EEAT).

Contact Information

Physical address or verified email is present in the footer or contact page.

Schema Branding

Organization schema includes Logo URL and SameAs social links.